■ Campaign = Annual Conference
■ Appeal = Full Conference Brochure
■ Solicitations:
□ Past attendees
□ People who have never attended
■ Source Codes (first mailing):
□ Last attended last year
□ Last attended two years ago
□ Last attended three or more years ago
■ Source Codes (second mailing):
□ Never attended (members)
□ Never attended (non-members)